Professional athletes are forced to live two times!

The AFTERMATCH project intends to focus in particular on “post sport careers and employment opportunities for ex-athletes”, by moving forward existing examples with an innovative approach considering sport teachers, trainers & managers as the main driving force.

Specific objectives

- To sensitize and to raise awareness about the need for European athletes to think about an “exit strategy” outside the sport’s world, by targeting the action not directly on athletes, but on ex-athletes and sport associations (teachers, managers and trainers) in different EU countries;
- To identify and to officialise a way (AFTERMATCH model), validated at EU level by educational & training experts as well as by sport federations, to include innovative modules in traditional training paths for trainers and managers of sport associations able to promote dual career and transition to post-sport career by valorising sport-related skills;

- To test the AFTER MATCH model in different EU countries by means of training pilot paths targeted to: 1) trainers, coaches, managers in the field of sport; 2) teachers in sport schools or academies; 3) labour market / private employers. The aim is to have a model customized on target groups and final beneficiary’s needs;

To spread and, if possible, to pave the way for transferring AFTER MATCH Model in countries other than the ones participating the project, by setting up a “transferability plan” (Guidelines) including both measures for raising awareness and methodologies for activating training actions

- To spread and, if possible, to pave the way for a transferring AFTER MATCH Model in countries other than the partners’ ones, by setting up a “transferability plan” (Guidelines) including both measures for raising awareness and methodologies for activating training actions;

- To set up local promotional campaigns able to identify a “testimonial” (a high level athlete at country level) and to “use” it as a model for young generations, oriented towards media and new media channels, aimed at favouring a culture of sport including also the need of thinking about an alternative career after sport. At the same time, To sensitize companies & firms by means of creative tools (ex. the theatre performance);

To set up local promotional campaigns able to identify a “testimonial” (a high level athlete in each country) and to “use” he or she as a model for young generations, able to break the screens in media and new media channels, in order to favour a culture of sport including also the need of thinking about an alternative career after sport. At the same time, the project aims at sensitizing companies & firms by means of creative tools (ex. the theatre performance)